Narcissism.

While narcissism was originated by Narcissus the Greek hero who was obsessed with his own reflection in a pool by looking at his beauty which he was renowned for, people these days start redefining narcissism when they can't take their eyes off Facebook, Friendster, Myspace, you name it.

Yes, it's narcissism redefined in our generation today. One way or another, we can be so full of ourselves sometimes.